Frontline put out a documentary called The Persuaders not too long ago, exploring the advances of those working in advertising and what the new frontier for advertising could be in this day and age.
Follow the link and take a look. I recommend #4 "The Science of Selling". Check out what this Clotaire Rapaille character says about consumers. I swear he is the modern day Frederick Taylor. Instead of workers on an assembly line, this man plays with participants in a focus group setting.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment