It is seemingly easy to make Jenkins our whipping post. When I read these chapters I was reminded of the story Mark told us about running into Jenkins at conferences. Mark alluded to the fact that although he may slam Jenkins' work, Jenkins still is quite nice and smiles at conferences. Why is he still smiling at Mark?
The important point is to not forget what Jenkins' role is (and what he envisions his role to be) in the "new" economy.
Jenkins plays the part of the wily consultant. If you have ever met a consultant or have been one yourself, you might now that they think industrialists and CEOs are quite dumb. They just don't get it. And this is why industry and corporations must pay them the big bucks because consultants like Jenkins get it. The consultants and marketing gurus are the Merlins of our day. They are the keepers of the secret. They claim to understand how this whole information economy thing works and (most importantly) how to adapt to the changes so that you and your business can make $$$$$$$$.
So - my useful thing from Jenkins is, true to his wily consultant spirit, he does not envision corporations as monolithic. If they were, they would not need help from consultants like him.
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