For those of you who have drunk the Kool-Aid of the commercial power of digital free labor, I have this mildly behind-the-scenes link to a company whose primary purpose is to organize and encourage this. I am working (for another class) on the ideology of baby monitors as presented in consumer reviews on commercial websites. This is a company that helps other companies incorporate consumer reviews onto their own websites as a way to boost sales.
The link is: http://www.powerreviews.com/social-shopping/solutions/
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