Privacy & Publicity

I think what Bogard wants to say by stating that “in the telematic imaginary, total privacy is fully consistent with total publicity” is that actually there is nothing we can hide because everything of individuals has already been open to control. What we experience everyday on the web is an imaginary, which conceals that “reality no more exists outside than inside the bound of the artificial perimeter” (Baudrillard). The privacy performed on the web and based on this imaginary is a simulacra. And this imaginary world requires you to submit information. According to Baudrillard, a simulacra does not have origin. However this imaginary without origin is more real than real reality. Therefore, it is hypereality.
Discussing new biosurveillance technologies (p. 129), Bogard borrows Baudrillard’s theory again: “in fact, by this time real privacy, the master signifier, like the real body, is already lost, and the apparent mechanisms to which it has been lost (surveillance apparatuses) are the very mechanism that now generate it as a hyperreality, launch it into orbit.”